Social Media Marketing Tips and How to Grow your Business in 2020
Facebook Marketing Tips
- Audit Your Facebook Business Page
A business page is essential to have to build your brand on social media. The first likes to your page will usually be friends or family for some people. Facebook’s organic reach as of 2018 is very low but there are various methods of optimizing this. You have to know your audience well and need to determine what they want to see. Be consistent and make a schedule for your posts. Video and Live streams have the most reach on Facebook.
Never post a text-only status update. Make your images visually pleasing and make the copy of your post engaging, ask questions to get comments, and start a conversation with your audience. Websites like Likealyzer are great tools to audit your Facebook page. Remember to share your content from your page in groups of your related niche also helps you get your content to more people. Which brings us on to our next topic.
- Create and Interacting with Facebook Groups
- Use Facebook Ads Manager
Instagram is one of the easiest platforms to build a big following and it was even easier if you had an account before Facebook bought Instagram. There are influencers that post content for every niche, reaching out to these content creators and for them to share your brand or product can be may more cost effective than any pay per click advertising. Even reaching out to many smaller micro influencers and them promoting your product your brand can make a big difference. Most influencers will usually have a business email to contact them, so you can create a spread sheet to send out mass emails to influencers where their audience is in your target market.
Oreo is known for being creative when it comes to its digital strategy. They use consistent branding which we like to do by implementing colors or banners to our posts that reflect our brand., They are ahead of the game when it comes to current events. For example, during the super bowl when there was a blackout, Oreo Tweeted out the image below.
This was retweeted over 15,000 times. This strengthens the argument in the Twitter tips about it being a news network, You can use this to your advantage just like Oreo did to stay in the mind of your target audience by connecting your brand to current events. Referenced with OST Marketing