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Social Media Marketing Tips to Grow Your Business

Social Media Marketing Tips and How to Grow your Business in 2020 

Social media marketing is one of the most important digital marketing tools when it comes to growing your business and brand.  2.8 billion people were using social media by the end of 2016 which is up 21 percent from 2015 according to Hootsuite’s essential social media statistics. That means more than 1/3rd of the world’s population are using networks like FacebookTwitter, Instagram, and Tik Tok.
 
So for those who aren’t using social media or aren’t effectively using it to build their business or brand. We’re gonna break down the benefits and how to implement a social media strategy. Sounds good? Well, let’s begin with our social media marketing tips.
 
 
Social Media Agency Dublin

Facebook Marketing Tips

Facebook is currently the most popular social media network.  22% of the world’s total population have an account with users spending on average over 20 minutes per day on the site. According to Wordstream.com, they claim as of June 30, 2017, Facebook has over 2 billion monthly active users. So we can analyze that everyone and their grandmother has an account on the platform. So we can assume, your potential clients are on the site. With Facebook there are organic and paid methods to grow your business, so let’s break down some tips for these methods in detail. 
 
  • Audit Your Facebook Business Page

A business page is essential to have to build your brand on social media. The first likes to your page will usually be friends or family for some people. Facebook’s organic reach as of 2018 is very low but there are various methods of optimizing this. You have to know your audience well and need to determine what they want to see. Be consistent and make a schedule for your posts. Video and Live streams have the most reach on Facebook. 

Never post a text-only status update. Make your images visually pleasing and make the copy of your post engaging, ask questions to get comments, and start a conversation with your audience.  Websites like Likealyzer are great tools to audit your Facebook page. Remember to share your content from your page in groups of your related niche also helps you get your content to more people. Which brings us on to our next topic. 

  • Create and Interacting with Facebook Groups
Facebook groups are free to join, there are many groups for various niches. Facebook’s algorithm for groups is much different and the reach in them is much better than a like page, so creating a group for your business or brand can help your content reach more people. Sharing content in groups within your niche can also help you gain followers or customers and get your content out to a much bigger audience. 
 
  • Use Facebook Ads Manager
Facebook Ads Manager is where you can create custom ads to achieve various goals Some businesses and brands make the mistake of using the promote or boost options. Using Facebook Ads Manager gives you more detailed targeting options.  You can create custom audiences with the emails from your mailing list. create split tests and you can set your cost per click which can save you money in the long run. There are many groups such as Facebook Ad Buyers where you can join discussions and learn from other people implementing Facebook Ads and improve your abilities.
 
Facebook
 
 
Instagram

Instagram

 
This statistic gives information on the number of monthly active Instagram users as of September 2017. As of that month, the mainly mobile photo sharing network had reached 800 million monthly active users, up from 600 million in December 2016. The app is one of the most popular social networks worldwide.
4. Use Hash Tags Correctly
One of the most important features is Instagram is hash tags, when you post content hash tags is a way for people to find you, so if you’re in the Fitness niche, you could use tags like #fitness #lifestyle #fitfam. You want to add around 5-11 tags to your content. I would recommend researching popular keywords to optimize your chances of being found.  
5. Use Instagram Stories to your Advantage
Instagram stories is a generally new feature, it was great to interact with followers using polls. We find it useful to drive towards articles or your site by putting the link and your bio. You can create engaging polls to interact with your followers or create a conversation. There is now a highlight feature where you can segment your stories in to categories.  
6. Reach out to Instagram Influencers

Instagram is one of the easiest platforms to build a big following and it was even easier if you had an account before Facebook bought Instagram. There are influencers that post content for every niche, reaching out to these content creators and for them to share your brand or product can be may more cost effective than any pay per click advertising. Even reaching out to many smaller micro influencers and them promoting your product your brand can make a big difference. Most influencers will usually have a business email to contact them, so you can create a spread sheet to send out mass emails to influencers where their audience is in your target market. 

For more information check out Why TikTok and Instagram are The Best Platforms for Affiliate Marketing or check out how to get Instagram followers from Tiktok

Twitter

Twitter

 
Twitter is an online news and social networking service where users post and interact with messages, known as “tweets.” These messages were originally restricted to 140 characters, but on November 7, 2017, the limit was doubled to 280 characters for all languages except Japanese, Korean, and Chinese. –  Wikapedia On average the social media or news network platform gets 330 Million Monthly users.
7. Use Twitter for Customer Service
Twitter has become more of a news network than social media, it’s the go to places for current news events and another great way businesses are using Facebook is customer service. You can answer questions, complaints and queries regarding your business on this platform and post all popular updates with a specified hash tag for your business. If you can implement a strategy like this, it can build relationships with your clients or fan base.  
8. Do Twitter Hash Tag Research
Twitter is seen more so as an information network more so than a social media these days. When a major event happens, it’s the go to place to find people talking about that particular topic. So a good tactic is doing research on popular hash tags people are using to optimize being found.  
Case Study

Oreo

 

 Oreo is known for being creative when it comes to its digital strategy. They use consistent branding which we like to do by implementing colors or banners to our posts that reflect our brand., They are ahead of the game when it comes to current events. For example, during the super bowl when there was a blackout, Oreo Tweeted out the image below.

This was retweeted over 15,000 times.  This strengthens the argument in the Twitter tips about it being a news network, You can use this to your advantage just like Oreo did to stay in the mind of your target audience by connecting your brand to current events. Referenced with OST Marketing

Picture

 
Conclusion
We can conclude that social media is an incredibly powerful tool that can grow your business week after week with a targeted audience and engaging content. We can evaluate with the different social media platforms, that we can implement them in different ways to help us with brand awareness and building our business. 

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