The reality is, that if you want to succeed in today’s competitive digital climate you must establish a strong online presence. And the first step in building your online presence is to create a website that is a well-designed platform filled with relevant content and is also correctly optimized. This is Search Engine Optimization (SEO), and without it, your website will not appear in the top results when keywords are sought, and your traffic generation will be minimal.
SEO is constantly in a state of evolution, so the best method to help your business rank effectively, reach the widest audience and enhance your business resources is to seek a top SEO expert. Let us convince you, here are 6 benefits of hiring an SEO expert:
According to Backlinko the #1 result in Google gets approximately 32% of all clicks, meaning that you can potentially have the market share for the searches related to your business online which could increase your sales or leads massively.
On Google Trends we can see that searches for SEO experts and consultants are going in popularity as more people see the benefits that SEO can bring to your business. Within Ireland many niches don’t have strong competition on Google which makes it easier to rank but potentially in 5 years as more businesses invest in an SEO strategy, the competition will be way higher and as they say, the early bird gets the worm.
1. SEO Saves you Time
98% of people choose a business that appears on the first page of a search engine but securing your place here is not an easy task. It requires the constant revamping of your website and with professionals, website technicians, and content creators always on hand, SEO agencies have the team and resources at their disposal to make seamless changes on the spot. They will take care of your complete digital search campaign while being available to you almost 24 hours a day, seven days a week.
2. SEO Experts Know How to Reach your Target Audience
It would surprise you the number of businesses that don’t pay enough attention to SEO strategy, and thus never reach the screens of most of their target audience. As SEO is constantly evolving, strategies that thrived last month, or even last week, may not be effective today, so one of the most important responsibilities of SEO experts is just keeping on top of these trends and algorithm changes. SEO Agencies can dedicate the time that many businesses do not have, to research and trend watch, classify your ideal target consumers and apply keyword research tools to align your keyword strategy with those audiences. On top of this, SEO businesses have proven track records with various clients and sectors, and they are aware of what approaches perform best. They have already undergone years of trial and error as well as rigorous testing in a variety of business areas, so they’re ahead of the game when it comes to figuring out what works and what should be avoided.
3. Hiring SEO Experts will Increase Your Sales and Revenue
One of the most enticing reasons to outsource to an SEO agency is that it will increase your sales and drive revenue. And not just a by bit, by a lot. Successful SEO platform BrightEdge conducted research and suggested that 40% of all online revenue is generated from search engines and that it sees more than 53% of all internet traffic! Leads from SEO experience a close rate of over 14% – in fact, they are 8 times more likely to close than leads from outbound marketing campaigns! Moreover, on average, businesses that rank in the number 1 spot on the first page of search results can expect to receive more than 1/3rd of all clicks! SEO is an investment that pays off.
4. Hiring SEO Experts Allows you the Time to Focus on Your Primary Business Needs
You focus on what you do best, and the SEO experts can focus on what they do best. The combined effort is a prosperous business. Website optimization is a never-ending process; it is imperative to continuously implement link-building and positive changes to ensure your site is rising in the ranks at a steady rate. By choosing to work with reliable SEO experts, you will be able to run your business and let them look after the rest. Use your reduced stress and additional time to make productive business strategies that will alleviate your visitors after professional SEO has brought them to your website.
5. SEO Provides a Safety Net for your Business
SEO can be risky if you’re unsure of what you’re doing, leaving you exposed to search penalties, spam, and hacking. A benefit of hiring an SEO agency is that, through thorough monitoring of tools such as Google Search Console, Bing Webmaster Tools, and Google Analytics, SEO agencies know what to look out for, can avoid any negative repercussions, and keep your site (and your rankings) safe! SEO companies are mindful of your “brand safety” too, helping guard your business against any negative publicity, rivalry, common SEO myths, and much more.
6. You Will See Visible Results within Months
With the proper services SEO Experts provide, your website will rank among the top search engine results pages (SERPs). An SEO agency will be able to evaluate your goals, website, and competitors, and create an individualized proposal for your long-term growth. By tracking your progress and making the right adjustments, SEO agencies will ensure you are going down the right path to achieving the best results, no matter how long it takes. SEO is too important to ignore, allow your business to reach its full potential by hiring an SEO expert.
7. SEO Gets Way More Clicks than PPC
SEO gets way more clicks than PPC because you pay per click which is quite expensive while if your website is a good SEO strategy with many pages and regular blogs, you can drive hundreds of clicks toward one page coming from many keywords. SEO is a long-term strategy but once you see results it can potentially outperform PPC it is advised to use both together to get the best possible marketing results for your business.
Looking for more information on search engine optimization and how it can help your business? Or maybe you need help ranking your website? At Brandigital, we help businesses grow online by increasing their leads and sales. Give us a shout at [email protected]