Tip 1. Do your Keyword Research

SEO keyword research is the process of finding the right keywords to target for a specific website. It is important to find keywords that are relevant and popular in order to rank higher in search engine results pages

If you really want to dominate Google, the first thing you want to do when you start to implement an SEO strategy for your website is keyword research. We want to optimize our pages and posts on our website with keywords that will help potential customers find our website and our content through search engines such as Google.

When deciding on keywords, a common tool that is used is Google’s Keyword Planner or Neil Patel’s Ubersuggest.

We can put a country and some keywords we had in mind for our website in Uber Suggests and it will give us an average monthly search volume and an idea if the keyword is hard to rank for. We don’t want to go for the more popular keywords that are hard to rank for especially with a new website. We want less popular keywords that we could potentially rank on the first page for that is somewhat being searched but don’t worry, we can optimize for more competitive keywords with higher search volume as our website grows.

For instance, this article is optimized for “Dominate Google”, which has 200 monthly searches in Ireland with low competition. You can assume this is a keyword that we could potentially gain traffic versus something like “SEO” which might put us 50 pages deep or more and this article to be never found.

Tip 2. Optimize your pages for On-Page SEO

When you have your keyword, remember keyword stuffing and spamming are bad and can often negatively affect rankings. Great content is always king and user experience is everything. To identify how many times to use a certain keyword. We look at the top competitors for a certain keyword and use the average amount of times they used the keyword and related keywords as a loose rule of thumb. 

If you can and it makes sense, have your keyword in some of the following places, and here are some of my best practices to dominate google with great on-page SEO optimization.

• Title
• H1 Tag
• First Paragraph
•  Image Title
• Meta Title
• Meta Description
• Slug

Use your keyword a few times throughout your copy, your content ranks better when it’s over 500 words but don’t make a blog longer with fluff for the sake of it. Always try to fit your keyword in a sentence and make sure it flows with your content nicely. If you can’t put your keywords together, or it doesn’t make sense to have them together, you will often still rank if the keywords are together in the same sentence.

Tip 3. Research your Competitor’s SEO

One of the most valuable resources that we have is the ability to be able to see a competitors websites keyword rankings, traffic, backlinks, and referring domains through tools like Ahrefs and SEMrush. We can identify many keywords with good monthly volume by researching our top competitors. We can also see what websites link to our website and this enables us to seek out backlinks from these websites as they may be also interested in linking to your website’s content.

Tip 4. Post your Website Links to Social Media Platforms

You might be saying to yourself, what does social media have to do with SEO?
Well, it’s very important for news websites and can help you rank on Google with the two following factors, back-links, and traffic.

Creating various social media platforms and adding your company details and website link may not be as powerful compared to a high authority back-link but for a new website, we will take what we can get and this is a great place to start to build a following, advertise your hotels, sales and deals, selling points of your hotel and ultimately to redirect traffic to the website.

Tip 5. Implement a Backlink Strategy

Backlinks are one of the most important things when it comes to ranking your website and this is very important to dominate Google for your keywords. Having a relevant link from an authoritative site is like a vote as such to let Google know that you are authoritative on the subject of your selective keywords.

When optimizing a website for SEO, you always want to have a backlink strategy. Personally, I find sending news websites in your industry press releases or finding opportunities with other websites to cross-promote can be great ways to attain back-links. Guest blogging is also a great avenue to give another site some value and to gain a good backlink.

Tip 6. Get your Website Link on Directory Listings and Web 2.0s

• Web directories can be incredibly useful with local search. Websites such as the yellow pages and yelp are some of the most popular for reference. You can add your company NAP which stands for Name, Address, and Phone number. Google collects this data and it can also help with your Google My Business which we will talk about later in this guide. 

You can also add your website link which are nice back-links to start with when you’re implementing your SEO strategy.

Web 2.0s that we use are free blogs such as WordPress or Weebly. We can create blogs such as the one this very article is written on and write various blogs optimizing for keywords and redirect them to our main website.  

This gives us a targeted back-link and is another great start to your digital link building strategy. 

• Google My Business
• Yelp
• Foursquare.
• Yellow Pages.
• Hotfrog

Tip 7. Work on Local SEO and Google My Business | How to Dominate Google Maps

In 2020, Google my business is very powerful, it’s faster and easier to rank with compared to a new website and the lists are shown before the organic search results.

When I set up a Google my Business, I will put in a very detailed description, my services, and opening times. I will add my keyword into my listing, for example, Knockwood Hotel Dublin, ‘Hotel Dublin’ being a keyword rather than just using Knockwood Hotel. This will give you a better chance at coming up on Googles Snack Pack.
Example Below

I like to update a client’s Google my Business with images and pictures with keywords I’m trying to rank for. I will also use various sites to Geotag the image so it can be found in the Google Image search. This can help people with local search.

This is a strategy for local SEO which can be one of the most powerful strategies a business like a hotel can use.

Tip 8. Use SEO Tools to Dominate Google

SEO tools can help you find the suggested keywords and their monthly traffic and competition. You can audit your page for SEO issues or find a local directory listing. You can check your competitor’s backlinks and keyword rankings so you can implement a strong SEO strategy. Below are some of our recommended SEO tools.

• Ahrefs
  Ahrefs is great to monitor your website’s authority, conducting competitor SEO research, and is very useful to find opportunities for backlinks. 
• SEMrush
• Google Analytics.
• The most popular software to track analytics for your website, and track your conversions and KPIs.
• Google Search Console
  Google Search Console is best used to get new pages ranked manually, upload your sitemap, and identify any issues that may be affecting your website’s SEO rankings.
• Ubersuggest
  A newbie-friendly Keyword Research tool but try using a mix of software as they may have varying data but only had some many free uses a day. 
• Bright Local
  A great way to track directory websites for easy backlinks and citations. This is a great tool for Local SEO. 

Tip 9. Guest Post on Relevant Websites

When starting out with SEO and ranking websites, nobody wanted to link back to a low-domain authority website. This can be frustrating to try to begin effectively ranking your content. But I found one surefire method that worked that blew my mind. High authority websites offered to let me guest for their website. Content is king and the more good and detailed content you have the better. Other websites know this too and it becomes mutually beneficial for them if you can guest write content for them and get your back-link to your website and articles within your content in exchange.

Tip 10. Create Content For Youtube

Youtube is owned by Google and you can rank videos on Youtube with similar tactics to ranking for your website on search engines. But not only can you optimize your video to show up high on Youtube search rankings. You can optimize that content to rank in the Google Search Engine and in the video section. You can even re-purpose blog content, giving you a better chance at dominating the google search results.

Tip 11. Interlink your Blog Posts

When you are first starting you may be trying to work on your backlink strategy and as we discussed in this article it’s hard to get a backlink when you have no domain authority. But something people forget is that we can pass on link juice to some of our other articles.  Like, have you seen our Top 10 Social Media Marketing Tips to Grow your Business 2020?

Tip 12. Optimize your Website for Voice Search

Use more conversational language and start optimizing your content for long-tail keywords. With the popularity of Siri and Alexa, voice is the future and may change how people interact with the internet and search. More people are searching with mobile than laptops or desktops these days so make sure your website is mobile-friendly. Also claiming your Google My Business and optimizing it like earlier discussed in this post will help with local voice search. 

Tip 13. Blogging for SEO

Blogging is one of the best ways to grow the authority of your site, dominate the Google search engine, and drive more visitors. By blogging about topics in your industry it shows the search engines that you are knowledgeable on the industry which will give you a slightly better ranking. If you do keyword research, you can find long-tail keywords with low competition you can rank on the first page easily for, then you can drive small amounts of traffic which grows with every blog post and then start competing for more competitive search terms which will bring in more traffic. You can also use blogs like internal backlinks, as discusses before with interlinking, its a great way to pass link juice within your website. Linking to other pages and pages on the site.

Conclusion

In conclusion, these are our 10 tips to dominate google with SEO so now you can use these to grow your business online or research them more deeply so you can continue to build your brand and bring in more customers.

Great industries for these tips are local businesses, service industries, restaurants, hotels, and real estate.

FAQ

Aim to start ranking for less competitive keywords at first and focus on building backlinks and driving traffic towards those pages and posts. So you can potentially rank #1 on Google for those search terms and then go for the more competitive keywords as your site grows.

You want to dominate Google in 2021? Content is always king but I believe search will have a bigger part to play in 2021 and future years.

Create good detailed content that people want to read and optimize that content for the search engine. Google wants to show the most popular and relevant content to the search query.

In 2022 SEO changed versus previous years with emerging technologies and constant updates in Googles algorithm. It is said there is over 200 ranking factors and they now have employed Google search quality raters to manually review pages.

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